Featured Resources
Mapping Opportunities and Early Victories
Every organization begins its customer-centric journey from a different point….
Customer-Centricity Roadmap: Destinations on the CDP Journey and Why They Matter
As we’ve written in previous blog posts, the process of…
The CDPa's Customer-Centric Transformation Playbook: Mapping and Measuring
We are excited to release the last two installments of…
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Meet the CDPa founders
The CDPa was founded by a diverse group of thought leaders across industries and roles. From Chief Marketing Officers, to Chief Data Officers to technology leaders, these people have decades of experience using customer insights and data to drive business results and great customer experiences.
