Featured Resources
Turning Observations into Action with Revenue Driver Trees
We’ve covered how organizations can identify and activate their most…
Q&A Part Two: Achieving Customer-Centricity Across an Organization
In the first installment of this two-part interview, Big Lots…
Putting High Value Customers at the Center
Analyze, identify, and activate your most valuable consumers to drive…
Meet the CDPa founders
The CDPa was founded by a diverse group of thought leaders across industries and roles. From Chief Marketing Officers, to Chief Data Officers to technology leaders, these people have decades of experience using customer insights and data to drive business results and great customer experiences.
Featured Founder Content
Q&A: First Steps Towards Customer-Centricity
CDPa founder Sebastian DiGrande helps companies develop customer-centric business strategies…
Q&A: Building a Customer Analytics Organization from the Ground Up
CDPa Founder Megan Kohout has built a career on building…
Q&A: How Global Trends are Shaping the Use of Customer Data and CDPs
Prakash Ranjan is a CDPa Founder and an accomplished engineering…
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