What We Stand For

Customer-Centricity

Customer-Centricity

Basing strategy on customer behavior

Data-Driven Decision Making

Data-Driven Decision Making

Putting your customer data to work

Tech Enablement

Tech Enablement

Having the right tools to act on your data

Our Mission

The CDPa is an alliance of customer-centric and data driven thought leaders.

The CDPa exists as a forum for people who believe in responsibly using customer insights and data to drive customer-centric growth. Together, we elevate the best practices and tools in a space for collaboration to drive personal development and commercial success.

Are these ideals you align with?