Customer-centric maturity
Helping organizations assess and grow the maturity with which they put the customer at the center of business strategy.
Our Mission
Helping organizations become customer-centric
The CDPa supports businesses in developing customer-centric business strategies by leveraging extensive executive and consultant experience.
What we do
Fostering customer-centric maturity
Customer-centricity is not a single milestone. Our work focuses on the stages an organization moves through as it builds a business strategy around the customer — and on the practical steps that move it forward.
We draw on the combined experience of analytics and marketing leaders who have built data-driven organizations themselves, so the guidance offered here reflects the realities of doing the work inside a company.
How we help
Three pillars of the mission
Guidance at every stage
Supporting businesses at all stages of development, from early intent to established data-driven practices.
Smaller organizations
Recognising and supporting smaller organizations that feel overwhelmed by the scale of the customer-centric journey.
The CDPa exists to help organizations become genuinely customer-centric. Our mission centers on the idea that a durable business strategy should be built around the customer rather than around internal functions, and that meaningful progress comes from deliberate, staged work rather than a single leap. Drawing on the combined experience of analytics, marketing, technology, and business leaders who have built data-driven organizations themselves, we bring practical insight to organizations at any point in their journey, from early adoption of a customer data platform to deeper deployment across roles and departments.
Customer-centricity, in our view, is not one milestone but a continuum of stages an organization moves through as it learns to identify, analyze, and activate valuable consumer data. Our work focuses on the practical steps that move teams forward: building the right data foundations, aligning people and process around shared insights, and putting customer understanding at the center of decisions. Alongside this, the CDPa cultivates a diverse, professional community of CDPs and related leaders through content, events, and shared learning, so the movement toward intentional customer-centricity keeps growing.
Who leads it
Experience behind the work
Sebastian DiGrande is the founder of CDPa and helps companies develop customer-centric business strategies. The community is supported by experienced analytics and marketing leaders, including Chris Chapo, an Analytics Leader and VP Advanced Analytics at Amperity, and Jeanne Jones, a Marketing Leader.
- Analytics leadership
- Marketing leadership
- Consulting experience
- Executive experience
Read more about the people behind the alliance on the About page.
Practical next steps
Where to go from here
- Start with the Q&A session on first steps towards customer-centricity to see how maturity levels are assessed in practice.
- Browse the latest articles for applied thinking on analytics, marketing, loyalty, and operations.
- Connect with the community of analytics and marketing leaders to compare approaches with peers.
Read the Q&A or head to the blog for contributor articles.
Advance customer-centricity through data-driven strategy
The CDPa brings together customer data professionals, marketing leaders, analytics executives, and business strategists around a shared goal.
Connect with The CDPa
General inquiries, partnerships, and community questions are welcome at info@thecdpa.org.
Explore the community