Read the latest posts from CDPa contributors, including insights from Analytics Leader Chris Chapo on advanced analytics and customer data.
CDPa contributors share practical writing on customer data, evidence-based strategy, and the analytics work behind customer-centric organizations.
Sebastian DiGrande, CDPa founder, has seen businesses at every stage of customer-centric maturity as a senior executive, consultant, and board member. In this conversation by Jeanne Jones, he shares the first steps that moved less mature organizations forward, what early victories look like, and his advice for smaller teams without the scale and resources of a nationally-known brand.
Read the Q&A →The CDPa blog gathers practical writing on customer data, analytics, and customer-centric strategy from contributors who work inside the discipline every day. Posts range from advanced analytics and measurement to the organizational choices that put customers at the center of decisions, giving readers ideas they can adapt rather than abstract theory. Featured pieces, interviews, and question-and-answer conversations appear alongside shorter reflections, so visitors can move between a wide overview and a single focused topic depending on their time and interests.
Reading here also means engaging with a community built around intent. Contributors include leaders, founders, practitioners in marketing and technology, and advisors who have spent decades shaping customer-centric organizations. Their perspectives span diverse industries and roles, and many pieces explore the difference between simply having customer data and actually using it to identify, analyze, and activate valuable consumers. The tone is professional and evidence-based, rooted in real business experience rather than trend-chasing.
For organizations still early in their journey, the blog offers a way to understand what adoption looks like in practice, including the deployment of roles, head of customer data responsibilities, and the deliberate work of bringing analytics into everyday operations. Posts also touch on the shift in mindset required when data moves from a technical function to a shared foundation for growth, and on how lessons from periods of disruption continue to shape current thinking. Subscribing keeps readers close to the latest contributions and upcoming community conversations.
Posts are written by analytics and marketing leaders who work with customer data every day.
Analytics Leader and experienced thought leader with over two decades of retail analytics experience, and VP Advanced Analytics at Amperity.
Marketing Leader who conducts conversations with CDPa contributors and thought leaders across the network.
Founder of CDPa, helping companies develop customer-centric business strategies as a senior executive, consultant, and board member.
Explore the CDPa insights archive, including Q&A sessions with executives and consultants working in customer data.
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