Putting High Value Customers at the Center

Building on the lessons learned in our previous playbook, Mapping Out Your Customer-Centric Transformation, this playbook explores what organizations can do to get better at analyzing, identifying and activating their most valuable customers. Intended for any professional accountable for growing revenues by marketing to, selling to, or developing products or experiences for end customers, it looks at how more accurate customer insight can be used to zero in on promising opportunities, and also provides examples of specific analytic approaches that can be used to take an organization’s customer-centric transformation to the next level.