The CDPa: A Year in Review

We’ve had a big year. Over the past twelve months, we’ve built a significant library of content for customer data professionals, including our first playbook and a flourishing collection of blog posts. We believe these materials can help anyone in our industry build value through customer-centricity. 

Here are some of the CDPa’s highlights from 2021:

During the first quarter of 2021, we presented our first playbook: Mapping Out Your Customer-Centric Transformation. Broken down into three installments, this offers decision-makers a roadmap to prioritizing customer-centricity in their organization. Combining thought leadership with useful learning tools and worksheets, this playbook helps guide major customer-centric transformations at businesses throughout the U.S. and beyond.

One of the CDPa’s most valuable resources is its roster of founders — proven customer data leaders who lend their expertise to the CDPa’s mission and activities. We featured conversations with multiple founders over the course of the year, from defining customer-centricity with professor Peter Fader to identifying first steps with Sebastian DiGrande. Most recently, we spoke with Megan Kohout on how to build a customer analytics organization, even when starting with limited resources.

We also brought together founders and industry experts for a conversation series called the Pivot Table. You can check out the sessions on the CDPa YouTube Channel. This series served as a rich companion to the content in the first playbook, including a conversation between professor Peter Fader and Melanie Allen on assessing customer-centricity; a discussion between Jon Francis of Starbucks and Amperity’s Ben Grant on navigating customer-centric transformation; and a talk between Lynn Hemans and Chris Chapo focused on building a team for customer-centricity.

As we look ahead to 2022, the CDPa has big plans to dive deeper into all things customer-centricity. Be on the lookout for more of what made 2021 so successful: a new playbook around the corner, more Q&As with CDPa founders, and a range of other new initiatives to help data professionals implement and make the case for customer-centricity in their own organizations.