An intentional leader will pay attention to the people themselves. Successful executives won’t ignore the impact a new platform has on their employees. The new tech being onboarded directly impacts employees’ jobs and has an impact on their work identity. To stop their employees’ feeling lost, they plan for the deployment and proactively ask their team to map out the impact on systems and KPIs that the deployment will have. After doing so, they carefully plan for the transition in KPIs, from explaining any potential shifts in numbers to the board, to telling the email marketing manager why their year-over-year comp might not look the same.
Company P, a multi-brand retailer, was able to successfully uproot a legacy identity system for a modern one by paying attention to the human aspect of the deployment. They carefully catalogued all the occurrences where a shift in customer counts would affect specific stakeholders. Then, they got these people onboard with the change through education and collaboration. Furthermore, they got executives to acknowledge and support the change, re-assuring the people on the ground that the measure of their performance wouldn’t be impacted.
Paying attention to the human aspect of the deployment makes it possible to bring everyone along.
A C-level executive can have the best project plans in the world, but if they dive head first into their CDP journey without being intentional and assessing the human aspect of the deployment, they won’t get the results they desire.