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  • The Pivot Table: Assessing Your Customer-Centric Maturity

Jan 29, 9:00am- 9:20am PT | 12:00pm- 12:20pm ET

CDPa founding members and customer-centricity experts Melanie Allen and Peter Fader will meet to discuss what it means to be customer-centric, offer guidelines for assessing how mature your organization is in its approach toward customer-centricity, and share advice on what resources to use and actions to take to improve your methods. 

Learn from their first-hand knowledge in this 20-minute conversation that will help you turn advice into practical application with the CDPa playbook “Assessing Your Customer-Centric Maturity“. Register to listen in and learn from the experience of our members.

Register for the event

Join us at the Pivot Table to listen in as two thought leaders and experienced professionals share practical knowledge on assessing, developing, and growing your own organization's customer-centric approach.

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Speakers

Melanie Allen

Melanie Allen is a founding member of the CDPa and an experienced Marketing leader with a long experience working with B2C brands. She currently holds the role of SVP, Chief Marketing Officer at Brooks Running. Prior to Brooks Running, Melanie spent time at Starbucks Coffee Company, Procter & Gamble, and 3M Company. 

Peter Fader

Professor Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. He works with firms from a wide range of industries and his focus is on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.  Professor Fader co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”