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  • The Pivot Table: Building a Team Focused on a Customer-Centric Approach

May 7th, 9:00 am PT | 12:00 pm ET

Join us for a talk between industry experts Lynn Hemans, VP of Consumer Intelligence and Strategy at Hershey and Chris Chapo, VP of Advanced Analytics at Amperity as they share their direct experiences of building and leading teams in customer-centric organizations. Get a front row seat to the conversation as they share what they’ve learned along the way, then take away actions and ideas you can apply to building your own team.

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Lynn Hemans

Lynn Hemans

Lynn Hemans  is the Vice President of Consumer Intelligence and Strategy at The Hershey Company.  In her current role she is responsible for Enterprise Strategy, M&A, SRGM and Consumer Insights and Intelligence.  Her focus is to accelerate growth for the company. 

In her previous role, Lynn was the Vice President of Customer Data and Business Intelligence for Taco Bell’s $11 Billion business (7,000+ stores).   She was responsible for strategic brand sales forecasting & analysis, operational analytics, and industry & competitive trends.  Lynn was with Taco Bell for 27 years in various strategic planning, market research, finance & accounting roles.  Before joining Taco Bell, Lynn worked for Price Waterhouse Coopers for 2 years as a staff auditor.  

Chris Chapo

Chris Chapo

Chris Chapo is an experienced analytics and thought leader. Chapo has more than two decades’ retail analytics experience where he has led teams responsible for data-driven, evidence-based strategies across the enterprise – from customer and marketing to supply chain to product operations. Currently, he is serving as VP Advanced Analytics at Amperity where he leads the analytics and consumer intelligence practice, and prior to Amperity, he led data teams at companies such as Gap Inc., Apple, Intuit, JCPenney, and Enjoy. His background includes building data science organizations and platforms, and he has applied statistics and analytics to a variety of business functions including marketing, customer experience, loyalty, customer service/support, and supply chain/inventory.