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  • Fireside Chat: Getting Started with Customer-Centric Transformation

Dec 11, 9:00–9:20AM PT

Join us for a fireside-chat discussion between two thought-leaders and change-makers (who also happen to be former co-workers) on getting started with customer-centric transformation. Digital leader Sebastian DiGrande will join analytics leader Chris Chapo in a twenty-minute chat around the topic of Chapo’s recent blog post, Three Questions to Answer When Starting Your Customer-Centric Transformation. You’ll hear real-life examples and strategies for getting started on a customer-centric approach in your organization.

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Speakers

Chris Chapo

Chris Chapo

Chris Chapo is an experienced analytics and thought leader. Chapo has more than two decades’ retail analytics experience where he has led teams responsible for data-driven, evidence-based strategies across the enterprise – from customer and marketing to supply chain to product operations. Currently he is serving as VP Advanced Analytics at Amperity where he leads the analytics and consumer intelligence practice, and prior to Amperity, he led data teams at companies such as Gap Inc., Apple, Intuit, JCPenney, and Enjoy. His background includes building data science organizations and platforms, and he has applied statistics and analytics to a variety of business functions including marketing, customer experience, loyalty, customer service/support, and supply chain/inventory.

Sebastian DiGrande

Sebastian DiGrande is the former Executive Vice President of Strategy and Chief Customer Officer for Gap Inc. from 2016 to 2020, where he led the company’s E-Commerce/Digital business, consumer and market insights, customer data and analytics, digital marketing, payments, loyalty, and franchise teams. He also led all aspects of corporate strategy and business development for Gap Inc. Prior to joining Gap, Inc., Mr. DiGrande was a Senior Partner and Managing Director for The Boston Consulting Group from 1996 to 2016. He held various leadership roles in BCG’s Technology, Marketing and Digital Innovation practices. Since 2018, he has been serving as a professional director.