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  • This Time It’s Personal: The Enterprise Guide to Personalization at Scale

Recently published by Amperity, and now available to our subscribers at the CDPa, this comprehensive guide helps brands create their own strategies and plans to execute a personalization program.

In the guide you’ll learn:

  • Three fundamentals of personalization at scale
  • Where to start, with examples from multiple industries
  • How Alaska Airlines uses personalization to drive revenue
  • Common pitfalls of personalization initiatives
  • The technical capabilities needed to power personalization

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