Customer-Centric Transformation Playbook. V1
By: Jeanne Jones, Marketing Leader
About the Author
As Amperity's Head of Customer Community, Jeanne connects with enterprise brands to build a collaborative space for promoting customer centricity and data-driven growth. Prior to joining Amperity, she was on the customer side at Alaska Airlines. In her twenty years at Alaska Jeanne used data to serve customers as Director of Guest Communications and Guest Experience, including building lifecycle marketing and leading the merge of Virgin America Elevate and Alaska Airlines Mileage Plan programs.