By: Chris Chapo, Analytics Leader
About the Author
Chris Chapo is an experienced analytics and thought leader. He has more than two decades' retail analytics experience where he has led teams responsible for data-driven, evidence-based strategies across the enterprise - from customer and marketing to supply chain to product operations. Currently, Chapo is serving as VP Advanced Analytics at Amperity where he leads the analytics and consumer intelligence practice. Prior to Amperity, he led data teams at companies such as Gap Inc., Apple, Intuit, JCPenney, and Enjoy. His background includes building data science organizations and platforms, and he has applied statistics and analytics to a variety of business functions including marketing, customer experience, loyalty, customer service/support, and supply chain/inventory.