Blog

Your Most Valuable Customers Are More Important Than Ever. But Who Exactly Are They?

In 2021, retailers and other customer-facing organizations had one metric...

Attract & Cater to Your Most Valuable Customers with the CDPa’s Brand New Playbook

Since the CDPa’s founding over a year ago, our organization...

How will customer data shape 2022’s biggest trends?

2022 is already shaping up to be a fast-paced, unpredictable...

The CDPa: A Year in Review

We launched the CDPa in October of last year, and...

Five Things Executives Should Know About Customer-Centric Transformation

Digital transformation is one of the most widely-used buzzwords of...

Overcoming the Status Quo with Customer-Centric Transformation

On paper, the benefits of customer-centric transformation are a no-brainer....

Defining Customer Centricity: A Dialogue on Customer Data Approaches

CDPa founding member Sebastian DiGrande and Amperity Principal Analyst Hilary...