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How to Assess Your Customer Centricity Maturity

A core group of CDPa founding leaders have published a...

Video: Getting Started with Your Customer Transformation

At our first live event, CDPa founding members and industry...

How to Overcome a Lack of Suitable Data

As consumer brands realize the growing importance of personalization in...

Top 3 Reads When Managing Change in Times of Transformation

Brands in every industry are in the midst of various...

Three Questions to Answer When Starting Your Customer-Centric Transformation

Many companies see the opportunity to leverage customer-centric transformation...