Blog
Beach Reads: Nine Must-Read Books Recommended by CDPa Founders
What does a customer-centric data professional read when it’s time to relax on the beach or learn more about new industry trends? If you ask...
Q&A: How Global Trends are Shaping the Use of Customer Data and CDPs
Prakash Ranjan is a CDPa Founder and an accomplished engineering...
Attract & Cater to Your Most Valuable Customers with the CDPa’s Brand New Playbook
Since the CDPa’s founding over a year ago, our organization...
How will customer data shape 2022’s biggest trends?
2022 is already shaping up to be a fast-paced, unpredictable...
Five Things Executives Should Know About Customer-Centric Transformation
Digital transformation is one of the most widely-used buzzwords of...
Overcoming the Status Quo with Customer-Centric Transformation
On paper, the benefits of customer-centric transformation are a no-brainer....
Defining Customer Centricity: A Dialogue on Customer Data Approaches
CDPa founding member Sebastian DiGrande and Amperity Principal Analyst Hilary...