Blog

Mid-year review: A look at where we’ve been and what the future holds

We launched the CDPa in October 2020, and since then,...

The CDPa’s Customer-Centric Transformation Playbook: Mapping and Measuring

We are excited to release the last two installments of...

Benchmarks and Measurement: Four Ways to Quantify Customer-Centric Success

When companies embrace customer-centricity, the maturity of their approach depends...

Free Guide to Building Personalization at Scale

Exclusively for CDPa subscribers, we are providing unlimited access to...

Pivot Table Recap: Building the Right Team for Customer-Centric Approach

The CDPa hosted a great conversation at the Pivot Table...

Building the Right Team for a Customer-Centric Approach

There’s no magic button to make a consumer business customer-centric....

The Real Definition of Customer-Centricity

We recently sat down with Prof. Peter Fader to set...