Blog
Mid-year review: A look at where we’ve been and what the future holds
We launched the CDPa in October 2020, and since then, we’ve been working hard to build a strong foundation for our community. We’ve created content...
The CDPa’s Customer-Centric Transformation Playbook: Mapping and Measuring
We are excited to release the last two installments of...
Free Guide to Building Personalization at Scale
Exclusively for CDPa subscribers, we are providing unlimited access to...
Pivot Table Recap: Building the Right Team for Customer-Centric Approach
The CDPa hosted a great conversation at the Pivot Table...
Building the Right Team for a Customer-Centric Approach
There’s no magic button to make a consumer business customer-centric....
The Real Definition of Customer-Centricity
We recently sat down with Prof. Peter Fader to set...
7 Steps Technology Leaders Must Take to Unlock Personalization at Scale
Personalization is at the heart of today’s consumer brand companies....