Blog

The CDPa’s Customer-Centric Transformation Playbook: Mapping and Measuring

We are excited to release the last two installments of...

Free Guide to Building Personalization at Scale

Exclusively for CDPa subscribers, we are providing unlimited access to...

Pivot Table Recap: Building the Right Team for Customer-Centric Approach

The CDPa hosted a great conversation at the Pivot Table...

Building the Right Team for a Customer-Centric Approach

There’s no magic button to make a consumer business customer-centric....

The Real Definition of Customer-Centricity

We recently sat down with Prof. Peter Fader to set...

7 Steps Technology Leaders Must Take to Unlock Personalization at Scale

Personalization is at the heart of today’s consumer brand companies....