Blog
What Does Success Mean in the Early Stages of Customer-Centricity?
In our most recent blog post, CDPa Founder Sebastian DiGrande offered insight into what smaller or less mature organizations can do to get started on...
CDPa Q&A: First Steps Towards Customer-Centricity
CDPa founder Sebastian DiGrande helps companies develop customer-centric business strategies...
Mapping Opportunities and Early Victories
Every organization begins its customer-centric journey from a different point....
Customer-Centricity Roadmap: Destinations on the CDP Journey and Why They Matter
As we’ve written in previous blog posts, the process of...
Mid-year review: A look at where we’ve been and what the future holds
We launched the CDPa in October 2020, and since then,...
The CDPa’s Customer-Centric Transformation Playbook: Mapping and Measuring
We are excited to release the last two installments of...
Benchmarks and Measurement: Four Ways to Quantify Customer-Centric Success
When companies embrace customer-centricity, the maturity of their approach depends...