Blog
Building the Right Team for a Customer-Centric Approach
There’s no magic button to make a consumer business customer-centric. And there’s no executive equivalent either — leadership cannot just declare, “Hear ye, hear ye,...
The Real Definition of Customer-Centricity
We recently sat down with Prof. Peter Fader to set...
7 Steps Technology Leaders Must Take to Unlock Personalization at Scale
Personalization is at the heart of today’s consumer brand companies....
Pivot Table Recap: Navigating Customer-Centric Transformation
The CDPa hosted a great conversation at the Pivot Table...
Navigating the Complexity of a Customer-Centric Transformation
Organizational change is the way strategies are executed, and innovation...
Pivot Table Recap: Assessing Your Customer Centric Maturity
CDPa founding members and experts in customer centricity in their...
The CDPa Brand Design Case Study
Designing the CDPa visual identity was initially a side project...