Blog

Turning Observations into Action with Revenue Driver Trees

We’ve covered how organizations can identify and activate their most...

Q&A Part Two: Achieving Customer-Centricity Across an Organization

In the first installment of this two-part interview, Big Lots...

Q&A Part One: The Pandemic’s Short-Term and Long-Term Impact on Customer-Centricity

CDPa Founder Gurmeet Singh has forged a formidable reputation as...

Challenging the Status Quo: How Customer Data Can Overturn Conventional Wisdom

Data doesn’t lie. While the specific insights gleaned from a...

Q&A: How Global Trends are Shaping the Use of Customer Data and CDPs

Prakash Ranjan is a CDPa Founder and an accomplished engineering...