Blog

CDPa Q&A: First Steps Towards Customer-Centricity

CDPa founder Sebastian DiGrande helps companies develop customer-centric business strategies...

Mapping Opportunities and Early Victories

Every organization begins its customer-centric journey from a different point....

Customer-Centricity Roadmap: Destinations on the CDP Journey and Why They Matter

As we’ve written in previous blog posts, the process of...

Mid-year review: A look at where we’ve been and what the future holds

We launched the CDPa in October 2020, and since then,...

The CDPa’s Customer-Centric Transformation Playbook: Mapping and Measuring

We are excited to release the last two installments of...

Benchmarks and Measurement: Four Ways to Quantify Customer-Centric Success

When companies embrace customer-centricity, the maturity of their approach depends...