Blog
How Intentionality Can Make the Difference in a CDP Deployment
In my role as head of customer adoption at Amperity, my team and I have helped more than 100 brands deploy a customer data platform...
Turning Observations into Action with Revenue Driver Trees
We’ve covered how organizations can identify and activate their most...
Q&A Part Two: Achieving Customer-Centricity Across an Organization
In the first installment of this two-part interview, Big Lots...
Q&A Part One: The Pandemic’s Short-Term and Long-Term Impact on Customer-Centricity
CDPa Founder Gurmeet Singh has forged a formidable reputation as...
Knowing Where to Begin: Five Steps for Using Data to Identify and Build Value With Your Best Customers
The first time using customer data to guide marketing, sales,...
Challenging the Status Quo: How Customer Data Can Overturn Conventional Wisdom
Data doesn’t lie. While the specific insights gleaned from a...
Q&A: How Global Trends are Shaping the Use of Customer Data and CDPs
Prakash Ranjan is a CDPa Founder and an accomplished engineering...