Blog

The Real Definition of Customer-Centricity

We recently sat down with Prof. Peter Fader to set...

7 Steps Technology Leaders Must Take to Unlock Personalization at Scale

Personalization is at the heart of today’s consumer brand companies....

Pivot Table Recap: Navigating Customer-Centric Transformation

The CDPa hosted a great conversation at the Pivot Table...

Navigating the Complexity of a Customer-Centric Transformation

Organizational change is the way strategies are executed, and innovation...

Pivot Table Recap: Assessing Your Customer Centric Maturity

CDPa founding members and experts in customer centricity in their...

The CDPa Brand Design Case Study

Designing the CDPa visual identity was initially a side project...