Emotion by Design: Creative Leadership Lessons from a Life at Nike – Greg Hoffman
The Kaiju Preservation Society – John Scalzi
“As a data geek, we often talk about quantifying and measuring the things people do that lead to them becoming high-value customers. Then we try to figure out how to get people to take those actions, assuming it will lead to them becoming a better customer. When I think about the brands that I admire the most (and spend the most with), the behaviors are a result of my strong emotional connection with the brand. I’m eager to learn more from Hoffman’s book about the craft of creating strong positive emotions.
“I must admit that I’ve already read my second recommendation. It reminds me a bit of the Michael Crichton novels of the ‘90s, and not just because of the Kaiju! The pacing and wit are super fun. The author sums it up best when he describes the book as a much needed ‘pop song’ of a novel, given all that’s happened over the last couple of years. For an extra treat, listen to the audiobook version narrated by Wil Wheaton.”